The Media Buyer reports directly to the Director, Media Buying to negotiate, buy, and maintain media buys for a designated client/market list. This individual should have 2+ years of experience and a full understanding of all media executions. They are expected to handle a buying list of larger markets and aid in the development of media talent through media mentorship and training. This position requires a dedicated team player with a high level of collaboration, organization, and communication skills all while maintaining a positive attitude.
- Have a strong knowledge of digital strategy and tactics; stay on top of current digital trends and advertising opportunities
- Negotiate, buy, and maintain fully integrated media buys
- Maintain a growing market list across multiple verticals
- Clear monthly discrepancies
- Secure added value
- Evaluate makegoods
- Perform quarterly post buy analysis
- Optimize campaign performance
- Make recommendations to improve campaign performance
- Develop and maintain relationships with media vendors
- Keep up to date with market conditions
- Evaluate media opportunities
- Mentor and train members of the media department
Qualifications:
- 2+ years of media buying experience
- Strata buying software experience is a plus
- Programmatic and/or paid search buying experience is a plus